IMF is the first partner that we’ve worked with that has helped us with coming up with the storyline that different influencers could follow. So those guidelines have been really helpful for us because we have an idea for a campaign but being able to tap into [IMF’s] creative team has been really huge for making the most of the content.

IMF was essential in helping us launch our first round of influencer campaigns in the US. We needed an agile partner who could manage partnerships and act as an extension of our brand, building out a channel for the first time. Thanks to IMF's assistance we now have established benchmarks to use as we continue to scale and grow our influencer practice.

Our relationship with The Influencer Marketing factory has allowed us to see further past the current creative projects currently used in the Music Industry. Whether it’s through a hula-hoop challenge or through unforgettable choreography, the reach that IMF has created for Warner Music is beyond our original expectations.